Along with video marketing and social media marketing, we also need to do content marketing too. Why,… you ask. By doing content marketing we can write articles using keywords of your industry so that Google will draw traffic to your website and when that happens, you get new customers to your shop. The thing about content marketing is that t needs to be done on the consistent basis. At least on the weekly basis content needs to be written and posted to your website so when the Google bots crawl the web, they will see that you have fresh content that is relative to your industry and rank you higher in the search engines.